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Estelle Létang Named CEO of La Prairie Group AG

Takes top post at the Beiersdorf-owned luxury skincare brand after 21 years at Estée Lauder Companies.

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By: Christine Esposito

Editor-in-Chief

The La Prairie Group AG—the luxury skincare brand owned by the Beiersdorf Group—has appointed Estelle Létang, a former Estée Lauder Companies executive, as its new chief executive officer. She will take her post at the brand headquarters in Zurich, Switzerland on April 1. Létang will report directly to Patrick Rasquinet, member of the executive board of Beiersdorf. As CEO, Létang will be responsible for driving La Prairie’s strategic direction and long-term vision. In addition, she will ov...

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